IN-PERSON EVENT (WINNIPEG)
Building B2B Brand & Community
Discover how to attract, engage and convert a thriving community of your ideal clients.
Limited seats available, please reply to your registration email if you would like to bring guests!
February 29, 2024
5:00-6:15 p.m.
Arrive at 4:30pm for drinks & networking!
Show and Tell Head Office
211 Bannatyne Ave. - 5th Floor
Winnipeg, Manitoba, Canada
Cost: Free admission
Reserve your seat below.
Why this event?
Join us for fireside style discussion with experts that encourage participation and questions. If you're interested in the following, this event is for you:
The transformative shifts influencing B2B marketing strategies in 2024.
Digital strategies to support evolving B2B consumer behaviour.
How to manage longer buying cycles and the nuanced decisions of multi-stakeholder buying groups.
Being remembered amongst your total addressable market and moving into buyer consideration sets.
Topics and speakers are outlined below, scroll to learn more!
Discussion Topics
Creating Effective Advertising
Marketing is not sales at scale.
The biggest impact you can make in marketing, is to move from 0 to 1.
1. Why short-term advertising does not scale well.
Finding a balance between short and long-term marketing tactics.
2. Most of your buyers are out of market.
And when they do eventually enter the market, they most likely won't remember your ad.
3. Being Remembered really matters.
90% of B2B buyers ultimately choose a brand from their day-one list.
B2B Community
Build your most valuable asset in 2024.
Today’s fastest-growing B2B brands participate in digital communities to earn engagement and loyalty.
1. WHAT is a digital community:
Audience vs. community; examples of community in a B2B context.
2. WHY should you build community? and why now?
Uncover its enduring benefits, from overcoming marketing challenges to fostering brand loyalty.
3. HOW you can build thriving community for your niche.
A walk through of the "ABC method" of building a valuable community.
PLUS: Dozens of practical tips & examples of how top brands build, engage, and convert their communities.
Speakers
Myles Barr
Meet Myles, Show and Tell’s Director of Digital Marketing as well as a connoisseur of eclectic and groovy beats.
Armed with a B. Comm in Marketing and an MBA from the University of Manitoba, Myles leads our incredible digital department, comprised of 11 skilled marketers, ranging from strategic whiz’s to paid marketing pros, and everything in between.
Drew Friesen
Meet Drew, founder of Drew Friesen Marketing and absolute board game geek. Drew provides fractional marketing leadership for niche manufacturers.
In pursuit of what creates effective marketing, Drew specializes in helping manufacturers build an effective marketing strategy and executing it alongside their team until they don’t need him.
Building B2B Brand & Community Event
REGISTRATION IS NOW CLOSED!
Questions about this event or future events?
Send a message to [email protected]
When:
Thursday, February 29th at 5:00 to 6:15pm.
Show up at 4:30pm for drinks & networking!
Address:
211 Bannatyne Ave. - 5th Floor
Winnipeg, MB
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